Why is it that ‘bigger is better’ when shopping for groceries and eating out, but somehow it’s the complete opposite when you’re buying clothes?
You can rationalise that over-photoshopped models and chiselled athletes do not reflect the ‘average’ body shape, but the shop mannequin is also to blame for setting unrealistic expectations.
According to Professor Tim Olds from the University of South Australia, female shop mannequins are about 10 centimetres taller than the typical Australian woman and have much broader shoulders, narrower waists and longer calves. No wonder it’s so tricky (and frustrating!) to find a pair of jeans that fits!
But surely our health, and in turn, our happiness, goes beyond whether we fit into a size 10 or not?
This month’s issue is all about embracing size and being kind to your body. We know that being unhappy with your weight and having a negative body image can damage your relationship with food. Health At Every Size (HAES) a new scientific movement that rejects the quest for weight loss and acknowledges that healthy lifestyle habits are far more important to your health than any clothing size or number on the scale. To learn more, pick up the June issue of Healthy Food Guide – on sale now.